Web Design for Business Growth is a method of developing a website for the purpose of creating maximum possible growth potential. A website coupled with the right online and social media marketing strategy creates online presence, which can help you take your business to the next level. In order to have a successful growth oriented web design strategy you need to set clear web design goals to connect with your audience, drive qualified traffic to your website, generate leads and create an online and social media marketing strategy.
Connect with your audience
Connecting with the right audience is a very important aspect of developing a website for business. In order to connect with the right audience online you need to find answers to the following questions.
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- Who is your target audience?
- What keywords do your audience type in a search engine when searching for your products or services?What social media platforms do they use?
- Answering these questions can help you find out who your audience is, so you can generate better qualified leads by targeting the right traffic and increase the efficiency of your marketing campaigns.
Drive qualified traffic to your website
Driving qualified website traffic is the process of attracting the right prospects to your website. These are people who are actively searching for your products or services. To drive qualified traffic to a website, the website content would need to be optimized for the right keywords. In order to find the right keywords you need to conduct keyword research. The next step would be to optimize the website content for those keywords.
Generate leads
Once you have conducted your keyword research, developed your website, generated quality content and implemented the right strategy for your business, then you can be connected to the right audience and generate quality leads with maximum efficiency.
Online and Social Media Marketing
In order to generate leads and drive traffic to your website you need to have a solid online marketing strategy in place. Your strategy should include a mix of Local search marketing and social media marketing.
Local Search Marketing is search marketing that is localized to target the local Search Engine Results Page (SERP). This type of marketing is great for any local businesses that have a physical location and would like to create a local online presence to show up on the local search results page. The reason local search results are important is because people are searching more online for a business, rather than looking for in the Yellow Pages. Even Yellow Pages has an online business listing now.
By creating an online presence, you build trust in the local community. One way to do that is through different business listing services like Yelp and Google. Ask customers to leave reviews and make sure all your information is complete and accurate because all this information affects your Local Search Rankings. Also, make sure you address any positive or negative remarks such as shout outs and complaints from your customers. Don’t leave their complaints without a response or if they gave you a shout out respond by letting them know you appreciate their gesture.
You can also use on page search engine optimization to do a more localized search marketing. This depends on many factors and there are many different approaches depending on the size of the business and the pages of the website. For example, if you only have one location you can dedicate one page on your website to your location and make sure you mention the location in the keywords or if you have multiple business locations in different cities you can build a page for each location and optimize each page for local keywords.
Another way to do local search marketing would be to do a pay per click (PPC) campaign with localized options. You can target your campaign to a specific location. This way it is easier to handle your campaign and you can anticipate and predict the trends effortlessly because the population and the geographic area is much smaller and your target demographic has many common characteristics. For instance, they live in the same city, they are in a certain age range, etc.
Local Search Marketing can put your business on the map and create an online presence for you, but another great way to create an online presence is by Social Media Marketing. Visit Neolynx’s Blog about social media marketing to learn more.
If you are interested in finding out more about the Neolynx’s web development process visit our web development page. If you are ready to create your online presence and want to take your marketing efforts to the next level, so we can discuss your online marketing and social media strategy.