What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of strategically improving the ranking of a web page with the goal of accomplishing high search engine results page (SERP) rankings for a targeted keyword(s) or key phrase(s). Search engine optimization, or SEO, is a part of search engine marketing. The basic SEO framework consists of several best practices, including: keyword research, content development, web development, link building, diagnostics and analytics. In addition to these basic SEO best practices, there are several advanced SEO tactics that should be considered. These advanced SEO tactics include: user behavior analysis to determine user intent, the long tail of search, keyword mapping, natural language processing, advanced information architecture, anchor texts, advanced link building with link insight, competitive analysis, and local SEO.

Search Engine Optimization and your Bottom-Line

The ROI on SEO

Search engine optimization (SEO) is an integral part of Inbound Marketing. With inbound marketing in general, and SEO in particular; your web page for a particular product or service can be in front of a prospect at the critical moment – precisely when the prospect is searching for information related to your service/product offering. Why is this important? There is no better time to present your relevant content to a prospective customer than at the exact moment that your product and/or service is the topic on their mind. Why interrupt the prospect with intrusive outbound marketing tactics that we have all become so accustomed to tuning out when you can ‘bring the customer in’ to your world by offering something of value at precisely the right moment – when they are actively searching for it!

Professional SEO Services

Hiring an SEO Company

When selecting an SEO Company for hire, be sure to select one offering services that matter. Neolynx offers inbound marketing services in four core areas, each comprised of several tactical components executed in a way that delivers real value and maximum impact. The first core service of inbound marketing is traffic generation, where SEO plays a significant role. When it comes to SEO services, a clearly defined delivery process is key. Neolynx Inc. prides itself on having a solid, proven and logical plan of attack. With our business-based approach to all our service offerings, we will seek first to understand your business needs and goals and then plot out the specifics and details of the campaigns and strategy to meet those needs and assist you in reaching your goals.

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