I often hear business owners say “I want my website to generate more business.” This is not surprising. Who would’t want to get more business from their website? After all, you presumably spent good money and hired a web design company to build you a kick-ass website, right? So what’s next? Did you expect to simply build it and they would come (they being your ideal customer)? I’ve said it before and I’ll say it again: You can have the greatest website the world has seen, but if no one knows about it, what good is it? You can show it to your mom and she will tell you how great it is. if you’re lucky, she will tell the ladies in her monthly book club and they too will praise your website… which is fine and dandy, but you know that you’ll need more than that to build your business right? Enter search engine optimization or SEO for short.
What is Search Engine Optimization?
Search engine optimization, or SEO for short, is a combination of art and science and a subset of Search Marketing. When done properly, SEO can drive targeted traffic to your website while also ensuring the visitors see useful content once they arrive on your site (more on this later). In it’s most basic form, SEO can be defined as a set of procedures that Promote, Analyze, and Maintain the content and structure of a website.
Promote simply means increasing online visibility. By publishing your site on the web, you theoretically expose it to everybody who browses the Internet. But it’s not enough to simply publish your site. To truly promote your content, you must efficiently communicate your message to your target audience – mainly through the assistance of search engines since this is the primary tool used by your target audience to find content relevant to their needs.
To analyze is to use web technologies to learn more about the behavior of your target audience so that you can be in front of them at the right time.
And to maintain is to ensure you continue to move ahead in search engine rankings.
As promised earlier, let me further discuss what I mean by useful content. Many individuals (and some companies) will spend time, money and effort creating content meant to rank pages high on search engine result pages (SERP). This is good, but what happens when actual humans land on those pages? Is there any value gained from reading the content of those pages? Or will the human be immediately turned off by the spam that tricked them into clicking on your page on the SERP? After all, wasn’t the purpose of the search engine optimization to get visitors to your site in the first place? If you’re going to do it, do it right.
Get Targeted Traffic
Through our Search Marketing services (which also includes SEO services), we will ensure that you not only get found on search engines, we will ensure you get found on search engines by your target audience. Search engine optimization, or SEO, is ever evolving. Why not concentrate on your business and have a professional SEO company handle all your search engine optimization needs? So what are you waiting for? Contact us today to see how our SEO services can drive targeted traffic to your website.