Internet Marketing Services
Internet Marketing Options
- Search Engine Optimization (SEO): Optimizing the content of your website to appear on the free side of search engine results.
- Pay Per Click (PPC): Cost-Per-Action advertising targeting the “sponsored listings” on search engine results.
- Blended Strategy / Search Engine Marketing: Utilizing both SEO and PPC to maximize your exposure to search engine users.
The Neolynx Search Engine Marketing (SEM) Process Overview:
- Business Assessment: Rankings, Quality, Conversion
- Develop Keyword Strategy
- Determine Tactics: Search Engine Optimization (SEO), Pay Per Click (PPC), Blend
Search Engine Optimization (SEO)
- Map Keywords to Content
- Optimize Web Pages
- Optimize Site Structure & Internal Links
- Build External Profile (links)
- Measure outcome
Pay-Per-Click Advertising (PPC)
- Map Keywords to Landing Pages
- Create Landing Pages
- Develop Ad Copy & headlines
- Establish Keyword Bids & Launch
- Measure Outcome