With the advent of social media, particularly as a formidable strategy in business, the need to enable the personnel throughout the organization has never been greater. With this enablement comes the need to ensure a uniform message is represented whenever a member of an organization speaks about or on behalf of the organization or brand for which they work. All businesses should encourage their employees, particularly those in key roles, to setup and maintain a personal brand online. The organizations guidelines for social media should also take into consideration the very real possibility that an employee might inadvertently reveal sensitive information where it can potentially reach competitors. While social media is clearly here to stay and has been shown to enable businesses to interact with consumers on a much more personal level, the need to train and guide the organizations employees is key to ensuring a successful integration of social media while limiting associated risks.
Old fashioned marketing techniques tend to get annoying. Imagine you’re driving down the highway and your attention is directed to a billboard with advertising. You’re watching your favorite TV show and commercials interrupt you. You’re having a family dinner and a telemarketing call comes and rudely interrupts your family dinner. That last one bothers me the most, since spending time with family is invaluable, especially in this day and age where everybody is on the go. In an ever-changing world, marketing is undergoing a big shift itself. With the help of the web and social media customers have the power to decide what websites they visit and what products they buy, as opposed to a sales associate convincing them the product they have is the best thing since sliced bread. With Inbound Marketing you can drive more traffic to your website. It is much more cost effective and easier to manage than the old fashioned costly marketing practices. It is much easier to track the marketing campaign and record the data collected. It gives more accurate and real time results, which makes the old fashioned marketing practices obsolete. Inbound marketing offers the customer some useful information, something that is valuable to the audience. It could be some word of wisdom, a picture with a message, an idea or it could be anything that adds value. I know it might not make sense, but it’s in the laws of nature and physics, by giving you receive. For every action there’s a reaction, and I want to be right in the middle of it, taking the right action and getting the expected reaction that I’m looking for. By giving the customer what they were looking for you gain their trust which is more valuable than any sale you will ever make. Let me leave you with this question, what is the lifetime value of a customer to you as a business owner?
The Neolynx Inc. Web Design Process
By using this web design process, we have been able to create many successful websites for clients worldwide.
The basic web design process is comprised of five sections, with each broken down into three subsections.
1. Definethe Project
- Discover – Gather information. Understand audience. Analyze industry.
- Plan – Create a project plan. Set the budget. Create schedule. Assign team. Setup stage. Plan for testing.
- Clarify – Set high-level goals. Prepare communication brief. Kick off the project.
2. Developthe Structure
- Content Plan – Audit existing content. Outline new content. Create delivery plan.
- Structure Site – Create sitemap. Set naming conventions.
- Structure Pages – Create wireframes. Address navigation. Naming & labeling. Define user tasks. Create user view (dynamic sites).
3. DesignVisual Interface
- Create – Review site goals. Develop concepts. Design for user. Presenting the designs.
- Confirm – Create HTML protosite. Test functionality.
- Hand-Off – Create graphic templates. Create design style guide.
4. Build& Integrate
- Prepare – Asses project status. Establish guidelines. Set file structure.
- Build – Optimize graphics. Create HTML templates. Implement light testing. Populate pages. Integrate backend.
- Test – Create a quality assurance plan & fix bugs. Conduct final survey.
5. Launch& Beyond
- Deliver – Production style guide. Create hand off packet. Conduct postmortem.
- Launch – Prepare announcement plan. Register with search engines. Launch site.
- Maintain – maintenance team. Capabilities. Internal maintenance. Develop maintenance plan. Measure success. Confirm site security.
If you are looking to revamp your current web presence, or if you are looking to take your business online for the first time, contact us to learn how together we can grow your business.
About Neolynx Inc.
Our web design and website development expertise includes the ability to analyze your needs, develop innovative solutions and seamlessly integrate them into your business model.
In today’s business environment, it is essential for a company’s web presence to be much more than a simple website. Neolynx offers custom-tailored web solutions that extend your business model and add value to your operations. We can help boost productivity through integrated employee, vendor and inventory management systems and boost market share through innovative customer management systems. Neolynx designs web solutions that go beyond simple web brochures and deliver real, bottom-line results through the integration of your business model with your Internet strategy.
Learn more about web design services.
The new neolynx.com website is live. Visit the new site: www.neolynx.com. This is the latest version of the Neolynx site. This version of our site reflects the internal changes to our service offerings. We have realigned our service offerings to concentrate with focused intensity on Inbound Marketing services and Web Design services.